Advertise with The Pocahontas Times
For your convenience, the rates below are available as a PDF, which also contains our conditions for advertisements. Please click here to download.
ADVERTISING CONTACTS:
Kim Totten, Advertising Manager
Sunny Given, Advertising Sales & Design, and Mountain Times
Carol Moore, Classified Advertising and Insert Advertising
Jaclyn Hollandsworth, Legal Advertising
Published Weekly, 52 weeks a year
Day of Publication: Thursday
Circulation: 5,350
Market Area Distribution: 3600 in Pocahontas County and nearby towns
Delivery Method: US Postal Service, Periodicals Permit
Audit: United States Postal Service
ADVERTISING DEADLINE:
Noon Monday on week of publication.
PAGE SPECIFICATIONS:
Retail pages are 6 columns (10”) wide by 21.5”
deep. Classified pages are the same.
Column widths:
1 col. = 1.583”
2 col. = 3.266”
3 col. = 4.949”
4 col. = 6.632”
5 col. = 8.315”
6 col. = 10.0"
ADVERTISING RATES:
DISPLAY ADVERTISING:
$5.87 per column inch for open rate advertising
$5.10 per column inch for non-profit advertising
$5.71 per column inch for 187 – 374.75” of advertising in one year
$5.56 per column inch for 375 – 749.75” of advertising in one year
$5.40 per column inch for 750 – 1499.75” of advertising in one year
$5.15 per column inch for 1500 – 2999.75” of advertising in one year
$5.10 per column inch for 3000” or more of advertising in one year
CLASSIFIED ADVERTISING:
Classfied advertising is billed at $0.35 per word, with a $3.50 minimum on all classified ads. Telephone numbers, zip codes, email addresses or website each count as one word. All classified advertisements must be paid in advance.
COLOR ADVERTISING:
Color advertising is available on a limited basis. Color setup fees are $50 for one spot color, or $100 for 2 spot colors. Full color is $100 for a full page ad, $75 for a one-half up to a full page ad, and $2 per column inch for ads less than one half-page, in addition to the ad cost.
PREPRINTED INSERTS:
Quantity required for market area: 3400
Inserts must be quarter-folded to avoid $50 folding charge
Rates per 3600
8-page tab (minimum price) ……………$269.50
12-page tab………………………………$318.00
16-page tab………………………………$346.50
18-page tab………………………………$360.75
20-page tab………………………………$385.00
24-page tab………………………………$404.85
Insert delivery deadline: Thursday of the week prior to insertion.
WEBSITE ADVERTISING
Prices start as low as $20/month. Ads are hyperlinked to your website.
For $150/month we offer a 300 x 250, 300 x 600 or a 160 x 600 pixel sized ad which will appear on the sidebar (right column). The sidebar remains the same no matter what page you're on, and receives 75,000 views per month.
For $60/month we offer the same size options, appearing on our home page, which gets 25,000 views per month.
For $20/month choose a banner (468 x 60 pixels) or a medium rectangle (300 x 250 pixels). These ads appear in our left (content) column online. They don't ap- pear on the home page, but will show up on any of our sub-section pages - legals, real estate, Mountain Times, sports, etc. Sub-section pages receive about 3,000 - 5,000 views a month.
You may request a "share of voice" or a percentage of the above views. Based on that method, we can offer reduced prices of any of the above based on what percentage of the time you want your ad to appear.
Additionally, any print ad you run can be hyperlinked so our online e-edition subscribers can get to your website. That's just $10 per ad.
